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  • 十分钟看懂中国-5分钟既看懂“SEO”,让SEO不再神秘

    一 : 5分钟既看懂“SEO”,让SEO不再神秘

      SEO即是网站优化,其目的是为了让关键词在搜索引擎上获取良好的排名,这样就容易被检索者所浏览。但那么多得网站,搜索引擎是如何排列前后顺序的呢?通过下面几个问题,您将轻松读懂SEO!

      一、搜索引擎的原理是什么?

      任何一款搜索引擎都希望能给检索者提供他最想看到的信息,并让检索者用最快的速度检索到它。—— 简单理解就是搜索引擎会把它认为有价值的信息推送给检索者!

      解:可能有人在问,为什么是这样的原理?因如果你有天用百度搜索信息时总是得不到自己想要的信息时,而用360搜索则可以快速得到自己想要的信息,那么在经历了多次这样的事后您肯定会把搜索习惯转向360搜索。

      二、怎么才能让搜索引擎认为推送我的网站是有价值的?

      a)、网站代码是否简约规范,利于搜索引擎检索与收录?

      解:由于搜索引擎的蜘蛛是程序,它们看的为代码,所以代码简约、通顺是为了让它们看起来方便,当它们好理解我们的网站时,自然就容易接受我们。

      b)、网站是否有人管理?

      解:网站每天是否都有人更新很重要,因“搜索引擎蜘蛛”跟人一样,对于一个长期没有变动的网站,是没有必要回访的。

      c)、网站上提供的信息是否有价值?

      解:跟网站主题相关,并是“搜索引擎”数据库中未有过得文章就是最有价值的(俗称“原创文章”)。

      d)、网站的外部言论如何?

      解:如果很多网站上都有对你网站的推荐(外链),而且跟你的网站相关性很高,那么这会让搜索引擎对你有不错的印象。

      三、搜索引擎如何得知你的网站是做什么的?

      搜索引擎通过对其网站内容进行检索,并且根据网站整体的关键词密度来判断网站所属类型。

      解:就跟人看能看出网站所属什么类型一样,人类通过文字来识别,搜索引擎也是如此。

      四、如何了解自己的网站权重?

      主要通过搜索引擎给不给予流量(关键词排名)情况来看其权重,其它都是虚的。但了解权重也有个方式:

      第一步:查询网站唯一性的关键词(企业可以搜公司全称),看看网站是否排名第一位,如果不是,则权重很弱;

      第二步:查询快照时间、文章收录量、文章收录速度以及反链增长量。

      第三步:查询关键词排名是否在逐步提升。

      五、如何做内部优化:

      基础则是把网站代码结构做合理,SEO的基础工作完善,让网站没有影响搜索引擎的弊端。后续则是每天坚持原创文章的更新,对文章要进行良好的排版,以及将关键词加上链接指向优化所对应的页面。

      六、如何做外部优化:

      任何百度收录不错,又能留下网站网址的地方发布网址和锚文本都是不错的选择;留下锚文本可以让搜索引擎通过锚文本了解该站是做什么的。

      发布外链时尽可能的找相关性高、权重高的网站发布,这样效果佳。了解别人网站的权重如何,可以参考“百度权重”。百度权重虽然非官方数据,但其算法采用的谷歌PR的公式,所以准确度也是比较高的。

      此文献给那些初识SEO,对SEO还抱有神秘感的朋友!文章内容有凌云科技团队(www.lingyun123.com)原创分享,希望能对新人认识SEO有帮助!

    二 : [视频] 教你10分钟看懂中国(中英文字幕)



    What is China?(中国到底怎么样)

    The People's Republic of China,commonly known as China,is located in east Asia,and borders 14 nations of any other country in the world.It is the most populous state in the world with a 1.3 billion citizens,while the world's population is 6.8 billion,that means other every 5 people in the world,one is Chinese. (中华人民共和国,简称中国。位于东亚,与14个国家接壤。是世界人口最多的国家,有13亿人口,也就是说,世界上每5个人中就有一个是中国人)

    China's made of 56 distinctive ethnic groups,with Han Chinese making the 92% of its whole population.(中国有56个民族。汉族占总人口的92%)

    China is a single party state governed by the Communist Party of China,whose power is enshrined in Chinese constitution.(由中国共产党一党执政,执政地位被写入了宪法中)

    Atheist(无神论者)

    Though China is officially an atheist country.Its religious roots lie within Confucianism,Buddhism and Taoism,and from these most social and moral values are derived.These are also a significant number of Chinese Muslims,who arrived via the silk road trade route and still retain their distince culture.(中国奉行无神论,其宗教文化扎根于儒教、佛教和道教,社会道德也多根源于此。中国也有大量的穆斯林。他们沿丝绸之路到达中国,保持着自己的传统)

    History(历史)

    China's one of the world oldest civilizations,dating back more than 5 million year and was ruled by successive dynasties until 1912.During these time,many great discoveries in fields of science and technology were made,including the inventions of printing,paper,gun powder and compass.(中国是文明古国之一,有五千年文明,世袭的封建王朝终结于1912年。中国古代有许多重要的科技发明,包括印刷术、造纸术、火药和指南针)

    This period also saw the construction of many landmarks,such as the great wall which stretches over 4000 miles,equals to 30 return travels from London to Paris.(也有很多著名的建筑,比如绵延四千英里的长城,相当于往返伦敦和巴黎30次的距离)

    After a period of foreign occupation and civil war,the Communist Party of China led by Mao gained control of mainland China in 1949,and established People's Republic of China.(抗战和内战结束后,毛泽东领导共产党于1949年夺取了中国大陆的政权,建立了中华人民共和国)

    The modern China of today is as much shaped by its past as its rapidly looking to the future.(中国的历史和未来塑造了当今的中国)

    While many of its big cities are comparable to any in the west,the underlying culture is still vastly different.(许多城市很像西方的大城市,但二者存在着巨大的文化差异)

    Traveling outside large urban areas also highlights the growing disparity between rich and poor.(走出城市就能看到不断增大的城乡贫富差距)

    Language(语言)

    Chinese which is the most widely spoken language in the world as well as one of the most impenetrable for foreigners.There are many regional dialects of Chinese although the most widely spoken is Mandarin and Cantonese.(汉语是世界上使用最广泛同时让外国人最难搞懂的语言之一。汉语的方言很多,使用最多的是普通话和粤语)

    Chinese characters evolved over time from earlier forms ofhieroglyphs. Chinese contains over 40,000 characters,but a well-educated person can recognize around 6,000 characters,some 3000 are required to read a newspaper.(汉语发源于象形文字,有超过四万个汉字,受过良好教育的人能认识六千个字,阅读报纸需要认识三千字左右)

    Chinese Calendar(农历)

    Chinese Zodiac's a schema that relates each year to an animal.This is the year of the rabbit.(中国用十二生肖来代表年份,今年是兔年)

    Chinese new year is the most important of traditional Chinese holidays.Windows and doors will be decorated with red color paper-cuts and couplets with popular themes of happiness,wealth,and longevity.On the Eve of Chinese New Year,supper is a feast with families.The family will end the night with firecrackers.Early the next morning,children will meet their parents by wishing them a healthy and happy new year,and receive money in read paper envelopes.(农历新年是最重要的传统节日。门窗会贴上红色的剪纸和对联,象征幸福、富裕和长寿。除夕夜,家人会一起吃年夜饭。过年时会放鞭炮。大年初一,小孩子会给长辈拜年,长辈则会发红包)

    Chinese people love red color ,which symbolizes prosperity and good luck.The period around Chinese new year is also the time of the largest human migration,and between 150 and 200 million migrant workers in China,bring home their earnings and go to have a unit dinner with their families on Chinese new year eve.(中国人喜欢红色,红色象征着繁荣和吉利。最大规模的人类迁徙也发生于春节期间,1.5亿到两亿农民工会带回一年的收入,和家人一起吃团圆饭)

    Youth(青年)

    Most married couples in China are subjected to one child policy,which is introduced in 1979 to curb massive population growth.It is believed to have prevented more than 300 million births since then.Another consequence of the policy has been the emergence of so called "little emperors",a generation of self-centered consumers has developed.(大多数夫妻都要遵守一胎化政策,这是1979年制定的控制人口增长的政策。据信,该政策避免了3亿人口的出生。政策的另一个结果是造就了一代“小皇帝”,以自我为中心的一代人)

    While Chinese education system has rapidly developed there remains a heavy emphasis on passing exams,the upshot of this is that exams dictate the curriculum.While Chinese students can master and memorize incredible amounts of knowledge and information.They often lack the ability to critically think,develop their own opinions,and engage in creative activities.Due to the propensity for preferring sons over daughters,China is facing a large population imbalance with currently aroud 120 boys born for every 100 girls.By 2020 there will be 30 million men more than women.(中国的教育在快速发展,但仍然以应试为主,课程学习都以考试为中心。中国的学生能记住大量的知识和信息。但却缺乏批判性思维、独立思考和创新的能力。由于更偏爱男孩,中国失衡的男女性别比达到了120比100。到2020年,男性将比女性多三千万)

    Economy(经济)

    Since ecomonic opening up and reform policy began in 1978,China's economy has grown 90 times bigger and is the fastest growing major economy in the world.China's annual average GDP growth is predicted to be 9.5 percent for the period of 2011 2015.It is the world's largest exporter,and the second largest importer of goods.It is also known as the world's second biggest consumer of luxury goods.It now has the world's second largest GDP at about 6 trillion US dollars,40 percent of the United States .Although its per capita income a 4300 US dollars is still low,and puts the China behind roughly a hundred countries.(自1978年改革开放以来,中国的经济增长了90倍,是增长最快的主要经济体。预测2011到2015年,年均GDP增长会保持9.5%。中国是世界最大的出口国,第二大进口国。也是世界第二大奢侈品消费国。目前的GDP位于世界第二,大约6万亿美元,相当于美国的四成,但人均只有4300美元,排名一百开外)

    China's growth has been uneven when comparing different geographic regions and rural and urban areas.Development has aslo benn mainly concentrated in the eastern coastal regions,while the remainder of this country are left behind.(不同地区、城乡之间发展也不均衡。发达地区集中在东南沿海,其余地方则普遍落后)

    In the past decade,China's cities expanded at an average rate of 10 percent annually,a scale unprecedented in human history.(过去10年,城市以年均10%的速度扩张,这是人类历史上前所未有的规模)

    China's a country crazy for skyscrapers to show its economic booming.More than 200 skyscrapers are being built now.Within next three years,there will be one skycrapers completed every five days in China,which will make the total 800 in five years time,4 times as many in the States.(中国喜欢用摩天大楼来显示经济势力。现在有超过200幢在建。未来三年,每5天就会有一幢摩天大楼竣工,5年内总共达到800幢,比美国多四倍)

    China is the world's factory.One out of every three household appliances/three toys/two pairs of shoes/two shirts are made in China.It has now become the world's largest energy consumer,but relies on coal to supply about 70 percent of energy needs,leading Chinese environmental campaigners have warned that water pollution is one of the most serious threats facing China now.Yet with 34 billion US dollars invested in clean technology in 2009,China is the world's leading investor in renewable energy technology.China produces more wind turbines and solar panels each year than any other country in the world.(中国是世界工厂,每三件家电、三件玩具、两双鞋子、两件衣服中就有一件是由中国制造的。是世界最大的能源消费国,但七成能源由煤炭提供?;繁H耸烤嫠?,水污染是中国最严重的环境问题。但2009年中国就向清洁能源投资了346亿美元,成为世界最大的可再生能源投资国。是风力发电机和太阳能电池板最大的生产国)

    Food(饮食)

    Being such a large and ethnically diverse country,each region has its own local specialties which the Chinese are often keen to try and introduce to others.Generally you will find hot and spicy food in the western and cnetral China and cooler food in the south and north.(由于幅员辽阔和民族众多,每个地方都有自己的特色,中国人也乐于向外人推荐。总的来说西南和中部的味道偏辣而南方和北方偏淡)

    A Chinese dining table is usually round allowing everyone to engage equally in conversation.It will be set with empty bowls,plates,and chopsticks for each person.Food dishes are placed into the centre of the table to be shared between everyone.Don't be put off if you see people spitting bones/seeds onto the plate.This is perfectly normal.Contrary to what you might find in your local China Town,Chinese food is generally healthy and often beautifully presented.Texture,flavor,color and aroma are key considerations for all Chinese cooks,even above nutritional contents.(餐桌一般是圆的,大家能平等交谈,会摆放空碗、盘子和筷子,菜肴放在中间,一起分享??吹接腥税压峭吠略谧雷由弦脖鹁?,这简直太正常了。跟你在唐人街看到的不同,中国的食物基本都是健康并且摆放美观。厨师注重菜肴的质、色、香、味,甚至比营养更重要)

    Chinese dining is about showing respect and hospitality for the guests,and is often used as an extension of the boardroom.Heavy drinking is often a part of doing business,and it is expected that you'll keep up with others.If you do not want to drink alcohol,make it clear before you start.(请客吃饭是显示对客人的尊重和热情,家里的客厅就连着饭厅。喝酒是做生意的一部分,你需要喝得跟别人一样多。如果你不能喝酒,一开始就需要表明)

    Core concepts(要点)

    Face(面子Mianzi)

    The concept of "face" can be loosely described as someone's social status or reputation in the eyes of others.Throughout a Chinese person's life it must be maintained and enhanced through giving to and receiving from others in both words and actions.It maybe something as small as who gets in the lift first to the awarding of multi-million dollar contracts,but without it you will have very little power or influence.To make someone lose face or even unknowingly is a huge dishonor and could mean the end of a relationship.(面子是某个人在他人眼中的社会地位和名声。中国人的一生都必须用语言和行动相互维护和提升面子??梢孕〉剿壬系缣?,也可以大到百万美元的合同授予。没有面子也就没有影响力。即使是无意中让别人没面子,也是极其严重的冒犯,可能意味着断绝关系)

    Connections(关系Guanxi)

    Guanxi literally means "connections" or "relationships" as it essentially boils down to exchanging favors."You scratch my back.I'll scratch yours."It can loosely be compared with the idea of networking in the west,but usually goes much further in terms of developing and nurturing the relationship through social exchanges and favors which must be repaid at greater value in time.Relationships between family,friends and business associates are often closely interwoven.In such an environment issues of corruption are not uncommon when guanxi obligations take precedence over normal rules or laws.(关系本质上就是个人利益的联系?;ハ喟锩?,互相恩惠。跟西方社会的人际网络类似,但是在培养关系的利益交换过程中,你需要在适当时间给对方足够的好处。家人、朋友和商业伙伴的关系经常紧密交织。这样的环境中腐败从来都不是新鲜事,因为关系人情往往比规则甚至法律更重要)

    the Doctrine of the Mean(中庸ZhongYong)

    Known as the Doctrine of the Mean or Golden Mean,this concept involves balancing one's position among a group to maintain conformity and a sense of harmony.To do this while still achieving ones personal objectives is considered by the Chinese people the ideal way of living.This can be applied to the workplace,where one should behave in a way which is seen to be neither ambitious nor lazy at the same time.Chinese people never openly criticize,ignore or make fun of a person in front of others,even jokingly.When discussing individual performance,they always emphasize good points before bad ones.(中庸之道,是指个人保持跟群体的一致与和谐。中国人最理想的生活状态就是既中庸又能实现个人目标。工作中也是如此,员工要做到既不野心勃勃,又不懒惰懈怠。中国人不会公开批评、忽视或者取笑他人,即使是开玩笑。点评个人的成绩时,也是先说优点、再讲不足)

    Difference(差异)

    Chinese may ask you personal questions or make observations about your age,income,religion or appearance,don't take it personally.Likewise Chinese rarely say "please" or "thank you",as this is seen as unnecessary formality between friends or family.(中国人可能会问你的私事,或者探寻你的年龄、收入和外貌,别往心里去。就像中国的朋友和家人之间,也不会说“请”或者“谢谢”,觉得没必要)

    In the Chinese meeting,often only the most senior attendees will talk and all questions should be directed to those people.Silence is not a sign of weakness in China.Often the unsaid message is more important than what is being said verbally.(开会时,通常是资格最老的与会者发言,有问题也问他。沉默并不意味着软弱。通常潜台词比明说的话更重要)

    To be successful in China requires different ways of thinking.A Chinese historian Professor puts this way.The Chinese people are frank yet tactful,honest yet sophisticated,suspicious yet gullible,unscrupulous yet loyal,advocate etiquette yet often appear unmannered,stand for the golden mean yet are extreme,value the quality of being thrifty yet like to parade their wealth,maintain traditions when convenient yet love to chase modern fashion,believe contentment brings happiness yet often daydream about becoming overnight millionaires,believe the word of the fortune teller yet lack affiliation to any religion.(在中国要取得成功,需要另外的思维方式。有位中国的历史学教授总结说,中国人是这样的:耿直却又圆滑、坦诚却又世故、多疑却又轻信、讲实惠却又重义气、尚礼仪却又少公德、主中庸却又走极端、美节俭却又喜排场、守古法却又赶时髦、知足常乐却又梦想暴发、烧香算命却又无宗教感)

    This is China,one big contradiction which refuses to be placed in a box.In China you will find all extremes but that's all part of the challenge and adventure of doning business here.Be patient and have fun……(这就是中国,矛盾复杂,很难归纳成一个模式。在这里遇到的所有挑战和冒险都是做生意的一部分。耐心等待,玩得开心……)

    三 : 十分钟看懂中国英文字幕文本

    What’s Chinese?
    The people's republic of china commonly known as china is locatedin the East Asia, and borders 14 nations or any other country inthe world. It is the most populous state in the world with a 1.3billion citizens, while the world's population is 6.8 billion. Thatmeans other every 5 people in the world, one is Chinese. China ismade of 56 distinctive ethnic groups, with Han Chinese making the92% of its whole population. China is a single party state governedby the communist party of china, hoes power is enshrined in Chineseconstitution. Though china is officially an atheist country, itsreligious roots lie within Confucianism, Buddhism and Taoism, andfrom these most social and normal values are derived. There arealso a significant number of Chinese Muslims, who arrived via theSilk Road trade route and still retain their distinctculture.


    History
    china isone of the world oldest civilizations, dating back more than 5million years and was ruled by successive dynasties until1912.During this time, many great discoveries in fields if scienceand technology war made, including the inventions of printing,paper, gun power and compass. This period also saw the constructionof many landmarks such as the greater wall which stretches over4000 miles, equals to 30 return travels from London to Paris. Aftera period of foreign occupation and civil war, the communist partyof china led by Mao gained control of mainland china in 1949 andestablished People’s Republic of china. The mordent china of todayis as much shaped by its past as much shaped by its past as itsrapidly looking to the future, while many of its big cities arecomparable to any in the west. The underlying culture is stillvastly different. Travelling outside large urban areas also highlights the growing disparity between rich and poor.


    Language
    Chinese, which is the most widely spoken language in the world aswell as one of the most impenetrable for foreigners, there are manyregional dialects of Chinese although the most widely spoken isMandarin and Cantonese. Chinese characters evolved over time fromearlier forms of hieroglyphs. Chinese contains over 40,000characters, but a well-educated person can recognize around 6,000characters, some 3000 are required to read a newspaper.


    Chinese calendar
    Chinese zodiac’s a scheme that relates each year to an animal. Thisis the year of rabbit. Chinese New Year id the most important oftraditional Chinese holidays. windows and doors will be decoratedwith red color paper-cuts and couplets with popular themes ofhappiness、wealth and longevity on the Eve of Chinese newyear. Supper is a feast with families. The family will end thenight with firecrackers. Early the next morning children will meettheir parents by wishing them a healthy and happy new year andreceive money in red paper envelopes. Chinese people love redcolor, which symbolizes prosperity and good luck. the period aroundChinese new year id also the time of the largest human migration,and between 150 and 200 million migrant workers in china bringhome their earnings and go to have a unit dinner with theirfamilies on Chinese new year eve.


    Youth
    most married couples in china are subjected to one child policy,which is introduced in 1979 to curb massive population growth. Itis believed to have prevented more than 300 milling births sincethen. Another consequence of the policy has been the emergence ofso called "little emperors”. A generation of self-centeredconsumers has developed; while Chinese education system has rapidlydeveloped there remains a heavy emphasis on passing exams dictatethe curriculum. While Chinese students can master and memorizeincredible amounts of knowledge and information. They often lackthe ability to critically think, develop their own poinions, andengage in creative activities, due to the propensity for preferringsons over daughters. China is facing a large population imbalancewith currently around 120 boys for every 100 girls. By 2020 therewill be 30 million more men than women.


    Economy
    since economic opening up and reform policy began in 1978.china'seconomy has grown 90 times bigger and is the fastest growing majoreconomy in the world. China’s annual average GDP growth ispredicted to be 9.5 percent for the period of 2011-2015.it is theworld's largest explorer and the second largest importer of goods.It is also known as the world's second biggest consumer of luxurygoods. It now has the world's second biggest GDP at about 6 billionus dollars, 40 percent of the United States. Although its percapita income a 4300 us dollars is still low and puts the china'sgrowth has been uneven when comparing different geographic regionsand rural and urban areas. Development has also been mainlyconcentrated in the eastern coastal regions. While the remainder ofthis country are left behind. In the past decade, china’s citiesexpanded at an average rate of 10 percent annually. A scaleunprecedented in human history. China is a country crazy forskyscrapers to show its economic booming. more than 200 skyscrapersare being built now, within next three years, there will be oneskyscrapers completed every five days in china, which will make thetotal 800 in five years time,4 times as many in the states. Chinais the world's factory, one out of every three householdappliances/three toys/two pairs of shoes/two shirts are made inchina. It has now become the world's largest energy consumer, butrelies on coal to supply about 70 percent of energy needs. LeadingChinese environmental campaigners have warned that water pollutionis one of the most serious threats facing china now, yet with 34.6billion us dollars invested in clean technologies. China producesmore wind turbines and solar ponies each year than any othercountry in the world.


    Food
    being such a large and ethnically diverse country, each region hasits own local specialties which the Chinese are often keen to tryand introduce to others. Generally you will find hot and spicy foodin the western and central china and cooler food in the south andnorth. A Chinese dining table is usually round allowing everyone toengage equally in conversation. It will be set with empty bowls,plates and chopsticks for each person. Food dishes are placed intothe centre of the table to be shared between everyone. Don’t be putoff if you might find in your local china town. Chinese food isgenerally healthy and often beautifullypresented、texture、flavor、color and aroma are key considerations for allChinese cooks, even above nutritional contents、Chinese dining is about showing respect andhospitality for the guests, and is often used as an extension ofthe boardroom、heavy drinking is often a part of doing business,and it is expected that you'll keep up with others. If you do notwant to drink alcohol, make it clear before you start. Coreconcepts:"face".the concept of "face" can be loosely described assomeone's social status or reputation in the eyes of others.Throughout a cheese person's life, it must be maintained andenhanced through giving to receiving from others in both words andactions. it may be something as small as who gets in the lift firstto the awarding of multi-pillion dollar contracts, but without ityou will have very little power or influence’s make someone loseface or even unknowingly is a huge dishonor and could mean the endof a relationship.


    Connections
    "guanxi" literally means "connections" or "relationships" as itessentially boils down to exchanging favors.” you scotch my back,I’ll scratch yours.” it can loosely be compared with the idea ofnetworking in the west. but usually goes much further in terms ofdeveloping and nurturing the relationship through social exchangesand favors which must be repaid at greater value in time.Relationship between families. Friends and business associates areoften closely interwoven. It such an environment issues ofcorruption are not uncommon when guan obligations take precedenceover normal rules or laws. the Doctrine of the Mean(中庸) known as the Doctrine of the Mean or Golden Mean.This concept involves balancing one's position among a group tomaintain conformity and sense of harmony.todo this while stillachieving ones personal objectives is considered bad the Chinesepeople the ideal way of living. This cane applied to the workplacewhere one should behave in a way which is seen to be neitherambitious nor lazy at the same time. Chinese people never openlycriticize、ignore or make fun off a person in front ofothers, even jokingly. When discussing individual performance, theyalways emphasize good points before bad ones.


    Differences
    Chinese may ask you personal questions or make observations aboutyour age、income、religion or appearance. don’t take it personallylikewise Chinese rarely say "please" or "thank you" .as this isseen as unnecessary formality between friends or family. In theChinese meeting, often only the most senior attendees will talk andall questions should be directed to these people. Silence is not asign of weakness in china. Often the unsaid message is moreimportant than what is being said verbally. To be successful inchina requires different ways of thinking. Chinese historianprofessor puts this way: the Chinese people are frank yet tactful,honest yet sophisticated,suspicoius yet guillible,unscrupulous yearloyal, advocate etiquette yet often appear unmannered, stand forthe golden mean yet extrem,value the quality of being thrifty yetlike to parade their walth,maintain traditions when convenient yetlove to chase modern fashion, believe contentment yet love to chasemodern fashion, believe contentment brings happiness yet oftendaydream about becoming overnight millionaires, believe the worldof fortune teller yet lack affiliation to any religion.


    This is china, one big contradiction which refuses to be placed ina box. In china, you will find all extremes but that's all part ofthe challenge and adventure of doing businesses here.

    四 : 《十分钟看懂中国》解说词12

    十分钟看懂中国

    中国到底什么样?

    中华人民共和国,简称中国,位于东亚

    与14个国家或地区接壤

    是世界人口最多的国家

    有13亿人口

    而世界人口是68亿

    也就是说,世界人每5个人中就有一个是中国人

    中国有56个民族

    汉族占总人口的92%

    由中国共产党一党执政

    执政地位被写入了宪法中

    中国奉行无神论

    其宗教文化扎根于儒教、佛教和道教

    社会道德也多根源于此

    中国也有大量的穆斯林

    沿丝绸之路到达中国,保持着自己的传统

    历史

    中国是文明古国之一

    有五千年文明,世袭的封建王朝终结于1912年

    中国古代有许多重要的科技发明

    包括印刷术、造纸术、火药和指南针

    也有很多著名的建筑

    比如绵延四千英里的长城

    相当于往返伦敦和巴黎30次的距离。

    抗战和内战结束后

    毛泽东领导共产党于1949年夺取了中国大陆的政权

    建立了中华人民共和国

    中国历史和未来塑造了当今的中国

    许多城市很像西方的大城市

    但二者存在着巨大的文化差异

    走出城市就能看到不断增大的城乡贫富差距

    语言

    汉语是世界上使用最广泛

    同时让外国人最难搞懂的语言之一

    汉语的方言很多,使用最多的是普通话和粤语

    汉字发源于象形文字

    有超过四万个汉字

    受过良好教育的人能认识大约六千个字

    阅读报纸需要认识三千字左右

    农历

    中国用十二生肖来代表年份

    今年是免年

    农历新年是最重要的传统节日

    门窗会贴上红色的剪纸和对联,象征幸福、富裕和长寿

    除夕夜

    家人会一起吃年夜饭

    过年时会放鞭炮

    大年初一,小孩子会给长辈拜年

    长辈则会发红包

    中国人喜欢红色

    红色象征着繁荣和吉利

    最大规模的人类迁徙也发生于春节期间

    1.5亿到两亿农民工

    会带回一年的收入,和家人一起吃团圆饭

    青年

    大多数夫妻都需要遵守一胎化政策

    这是1979年制定的控制人口增长的政策

    据信,该政策避免了3亿人口的出生

    政策的另一个结果是造就了一代“小皇帝”

    以自我为中心的一代人

    中国的教育在快速发展,但仍然以应试为主

    课程学习都以考试为中心

    中国的学生能记住大量的知识和信息

    但却缺乏批判性思维、独立思考和创新的能力

    由于更加偏爱男孩

    中国失衡的男女性别比达到了120比100

    到2020年,男性将比女性多三千万

    经济

    自1978年改革开放以来

    中国经济增长了90倍

    是增长最快的主要经济体

    预测2011年到2015年,平均GDP增长会保持9.5%

    中国是世界最大的出口国

    第二大进口国

    也是世界第二大奢侈品消费国

    目前的GDP位于世界第二,大约6万亿美元

    相当于美国的四成

    但人均只有4300美元

    排名一百位开外

    不同地区、城乡之间发展也不均衡

    发达地区集中在东南沿海

    其余地方则普遍落后

    过去十年,城市以年均10%的速度扩张

    这是人类历史上前所未有的规模

    中国喜欢用摩天大楼来显示经济实力

    现在有超过200幢在建

    未来三年,每五天就会有一幢摩天大楼竣工

    五年内总共达到800幢

    比美国多四倍

    中国是世界工厂

    每三件家电、三件玩具

    两双鞋子、两件衣服中,就有一件是由中国制造

    是世界最大的能源消费国

    但七成能源由煤炭提供

    环保人士警告说

    水污染是中国最严重的环境问题

    但2009年中国就向清洁能源投资了346亿美元

    成为世界最大的可再生能源投资国

    是风力发电机和太阳能电池板最大的生产国

    饮食

    由于幅员辽阔和民族众多

    每个地方都有自己的特色,中国人也乐于向外人推荐 总的来说西南和中部的味道偏辣而南方和北方清淡

    餐桌一般是圆形的,大家能平等交谈

    会摆放空碗、盘子和筷子

    菜肴放在中间,一起分享

    看到有人把骨头吐在桌子上也别惊讶

    这简直太正常了

    跟你在唐人街看到的不同

    中国的食物基本都很健康并且摆放美观

    厨师注重菜肴的质、色、香、味

    甚至比营养更重要

    请客吃饭是显示对客人的尊重和热情

    家里的客厅就连着饭厅

    喝酒是做生意的一部分

    你需要喝的跟别人一样多

    如果你不能喝酒

    一开始就需要表明

    要点

    面子

    面子是某个人在他人眼中的社会地位和名声

    中国人的一生都必须用语言和行动相互维护和提升面子

    可以小到谁先上电梯,也可以大到百万美元的合同授予

    没有面子也就没有影响力

    即使是无意中让别人没面子

    也是极其严重的冒犯,可能意味着断绝关系

    关系

    关系本质上就是个人利益的联系

    互相帮忙,互相恩惠

    跟西方社会的人际网络类似

    但是在培养关系的利益交换过程中

    你需要在适当时间给对方足够的好处

    家人、朋友和商业伙伴的关系经常紧密交织

    这样的环境中腐败从来都不是新鲜事

    因为关系人情往往比规则甚至法律更重要

    中庸

    中庸之道,是指个人保持跟群体的一致与和谐

    中国人最理想的生活状态就是既中庸又能实现个人目标

    工作中也是如此

    员工要做到既不野心勃勃,又不懒惰懈怠

    中国人不会公开批评、忽视或者取笑他人,即使是开玩笑

    点评个人的成绩时,也总是先说优点、再讲不足

    差异

    中国人可能会问你的私事

    或者探寻你的年龄、收入、信仰和外貌

    别往心里去

    就像中国的朋友和家人之间

    也不会说“请”或者“谢谢”,觉得没必要

    开会时,通常是资格最老的与会者发言,有问题也问他

    沉默并不意味着软弱

    通常潜台词比明说的话更重要

    在中国要取得成功,需要另外的思维方式

    有位中国的历史学教授总结说

    中国人是这样的

    耿直却又圆滑

    坦诚却又世故

    多疑却又轻信

    讲实惠却又重义气

    尚礼仪却又少公德

    主中庸却又走极端

    美节俭却又喜排场

    守古法却又赶时髦

    知足常乐却又梦想暴发

    烧香算命却又无宗教感

    这就是中国

    矛盾复杂,很难归纳成一个模式

    在这里遇到的所有挑战和冒险都是做生意的一部分

    耐心等待,玩得开心

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